Mistake #71
COMPLICATING THE CLIENT'S LIFE
You know strategies and systems that would surely help in the effectiveness and happiness of the client, but the time and space that it would require to learn and establish such things, may not be what the client wants or needs at this moment, given the curve Learning.
Look for simple things and workable solutions to problems that need immediate attention instead of trying to get the client to make wholesale changes when they don't have the space – or the need – right now.
bug 72
BE ANYTHING THAN A COACH
If the coaching relationship has not been well defined, it is easy to fall into other familiar roles:
       Best friend
       Brother/Sister
       Father mother
       Consultant
       Adviser
       Financial Advisor
       lawyer
       Partner
Mistake #73
OVERLOOKING THINGS THAT DON'T RING TRUE
If something doesn't ring true, ask the client to clarify what they are saying or trying to say.
Your opinion/reaction counts.
This is key to creating value for your customer. Interrupt if necessary.
Push for the truth until you're satisfied or until the customer can't go any further.
Remember, Coaching is a collaboration, an alliance, not simply a listening and encouraging service.
Mistake #74
CREATE DEPENDENCE
Coaches create dependency by doing too much for clients (too much support, reminders, structures) or by getting too emotionally close.
You have crossed the line when the client's goal or problem has become yours.
Continually challenge (and support) your client to create their own support structures, networks, community, partners, etc. So that Coaching remains clean, independent and stimulating.
Note: Some clients like to be dependent. Watch out.
Mistake #75
SEE THE CUSTOMER AS A SOURCE OF INCOME
Clients bring income, but if you make the mistake of seeing it as a check, they will receive it and probably leave you as a Coach.
Coaching is a vocation even more than a “business” and if you get too caught up in the business, you may temporarily increase your income, but in the long run it will drop.
Coaching is a relationship. The revenue input is a byproduct of this relationship.
Mistake #76
DO NOT DO YOURSELF WHAT YOU PREACH
Your Coaching is much more effective when you yourself do what you preach. If not, something is wrong.
Coaches tend to attract clients who are ready to reach the same level that the Coach has just reached (in whatever area). Therefore, to get more and better clients, reach yourself to the next level in wisdom, evolution, skills, professional development...
That said, it's still okay to ask the client to do more than you would. Why retain your customers at your own level of performance?
Mistake #77
INCREASE YOUR RATES BEFORE YOU ARE PREPARED
It is important to charge the rates with which you feel comfortable, with which you feel good.
Don't increase your rates just to increase or because other Coaches charge more than you (or less).
There is a rate that you feel you deserve and your clients confirm it.
Increase your rates when your practice develops a waiting list or when you start coaching clients who get more value when they pay higher rates.
Mistake #78
COACHING YOURSELF THROUGH ANOTHER
Everything you say to your client, you are also saying to yourself, you are reminding yourself. This is normal.
But when your needs, life, problems and goals are great, the risk is that you Coach your clients as if they were you; your issues seep into your Coaching.
From time to time, check in with your clients that they feel like the coaching process is about their lives, not yours.
And have your own Coach to work on your things when this happens.

Mistake #79
NOT LEARN FROM YOUR CUSTOMER
If you are too busy coaching, you are not going to learn much from your clients.
Choose to learn interesting things from your customers:
       How they think; your role models
       What limits them? blocks to success
       Technical skills; internet techniques
       Current business ideas, demographic trends.
The trick is to be interested, not to be interesting.
Mistake #80
CONVINCING PEOPLE TO DO COACHING
It is better for the potential client to buy Coaching than for you to try to sell him Coaching.
Instead of trying to sell someone the value of coaching, try one of the following:
       Sell the customer to himself; your dreams, vision, etc.
       Coach him right there, so he can experience it
       Share a business idea that fits you, so you can see a good reason to work with a Coach.

       Ask him a question that makes him want more from life...